Reputation, either of a company or of its products, is the most important
component of any firms goodwill assets, and eclipses tangible
assets in importance when assessing the value of many enterprises. And
the way a company manages its reputation is heavily dependent on the
quality of its communication with stakeholders.
DCI provides strategic counsel and services in the field of stakeholder
communications for international companies and organisations. Our goal
is to support our clients in developing the structures, human resources
and programme solutions that will protect and capitalise on the reputation
of their companies and brands.
It is a strategic, integrated approach that offers corporate communications
management the possibility of objective advice and benchmarking as an
alternative to reliance on traditional service providers such as advertising
agencies, public relations firms and graphic designers, who may often
focus their recommendations towards the specialised activities they
are equipped to provide.
Our team has an unusual experience base. We have worked inside major
corporations and been users of agency services. Conversely, we have
also served within large agency networks acting for international clients.
DCI is thus well placed to help clients in the selection of external
advertising and public relations firms and as an objective resource
for structuring and organising the communications function in alignment
with corporate goals. Complementing this, we have an international executive
search capability that identifies and helps clients select candidates
for communications positions.
We are also experienced in advising on stakeholder relationship issues,
developing strategic solutions in partnership with our clients, often
before the involvement of service agencies. Our team regularly achieves
positive outcomes for clients in the management of corporate and brand
reputation issues, developing innovative media, customer and investor
relations strategies, achieving cultural change, and improving employee
motivation and productivity.
We have in-depth expertise in creating public issues and emergency management
systems for global companies, and in training and motivating managers
to turn these methods into operating realities.
Dyson Consulting International has offices in Lausanne, Switzerland
and London, UK and like-minded associates across Europe and in the United
States with whom we have strong professional relationships borne out
of close collaboration on international projects. Dyson Consulting International
is a member of the Tessera Consulting Group.